The 24-Hour Mommy: Electrolux FashionCare Season 2 Challenges Women to Change The Way They Do Laundry


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Electrolux FashionCare Season 2 Challenges Women to Change The Way They Do Laundry

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Do you trust your washing machine when it comes to washing special fabrics? Electrolux Philippines recently partnered with Mommy Mundo to conduct a research about women’s laundry woes. This is the concern that Electrolux FashionCare Season 2 campaign wishes to address.

Electrolux FashionCare Season 2



Women’s Laundry Woes


The research showed that Filipino moms are afraid to use their washing machine for their silk clothing (67%), delicate wear (52%), cashmere clothing (40%), and wool clothing (39%).

Among the top reasons why they fear putting these types of fabric into the washing machine are:

  • The washing machine might ruin the clothes (58%);
  • Machine washing might cause shrinkage (17%); and,
  • The colors might fade (4%).


Moreover, the research showed that moms worry more about himulmol, stubborn stains, and mishaping of clothes. I can personally relate to this as I wash these fabrics by hand even when I know that it will take so much of my time. In fact, I am scouting for a really good washing machine and fabric care is the top feature that I’m looking for. Yes, affordability does matter but still, what good would a cheap washing machine do if it ruins precious clothes, right? And guess what? Seventy-seven percent (77%) of the women who participated in the research have the same preference as mine.

Electrolux FashionCare Challenge


With all these laundry woes in mind, Electrolux created the UltimateCare line of washing machines and dryers. I was able to personally witness how efficient these babies are during the FashionCare Season 2 launch last August 30, 2018 when Electrolux Philippines FashionCare Ambassador Rajo Laurel and FashionCare Council Members Amina Aranaz-Alunan and Janice Villanueva put the UltimateCare washer-dryer to the test.

Electrolux FashionCare Ambassador


Of course, the precious clothes and fabrics they washed with the UltimateCare washer-dryers came out clean and perfectly fine.

Electrolux Rajo Laurel

Electrolux Amina Aranaz

Electrolux Janice Villanueva

Electrolux UltimateCare Washing Machines


The Electrolux UltimateCare Washing Machines are designed to carefor clothes. With its UltraMix technology, moms not only get better stain removal but also better fabric care. Thus, all types of clothes and fabric that are washed with them retain their color, shape, and softness. No need to worry about fabric horror stories whether they are delicate wear or designer pieces.

Electrolux UltimateCare Washing Machine Line


First, UltraMix technology uses a lower, gentler temperature. Detergent and water are premixed in a special chamber beforethe beginning of the cycle to maximize cleansing power even at a lower temperature. Clothes are cleaned deeper and get 31% better color care making them look as good as new.

Then, its Vapour Action feature softens fabric while reducing allergens by up to 99.9%. This is so important to moms most especially to those with small children who have more sensitive skin. Also, it has the Woolmark certified cycle which is approved by the Woolmark Company, the global authority on wool.

Lastly, Electrolux UltimateCare Washing Machines have Eco Inverter technology that offers high energy efficiency that reduces energy consumption by 75% and save time by 44%. Women can also enjoy the flexibility and convenience to toss in forgotten items during the washing cycle with the Add Clothes feature.

Save Up To 25% on Selected Electrolux Washing Machines


In line with its FashionCare campaign, Electrolux is offering up to 25% off on selected front load washing machines and washer dyrer. Women can also avail of selected Electrolux Front Load Washing Machines and get 25% off on an Electrolux Front Load Dryer. Also included is a free stacking kit and installation valued at Php 3,049. Promo perior runs from July 1 to September 30, 2018.

To know more, visit bit.ly/ElectroluxFashionCare and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter.

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