Don't Let Your Website Undermine Your Business 100%

Many of us make money from a website as part of a home business, be that a blog or an e-commerce site, so to ensure success, we need to ensure that our website is up to scratch. If it lets us down in any way, then our money-making endeavor might fail, as potential customers may be inclined to look elsewhere for whatever it is we are trying to offer them.

Your website can undermine your business in a number of ways.

1. There is too much clutter. With too many elements fighting for space on your website, from pop-ups to social media buttons, your website can look chaotic and disorganized. A cleaner interface is more visually appealing, with less chance of slow loading times while your server tries to accommodate everything.

2. Your website is too personal. This is forgivable if you are blogging, but for any other kind of business, you need to disassociate your business life from your personal life on your site. Ensure your 'About Me' page focuses on the business side of your life, perhaps with a mission statement, as well as background information on how your business started. Rather than using your home address in your contact details, go for something a little more professional, with a virtual business address - see And if you have added a blog to your business website, ensure your posts relate to your business, rather than anything heavily associated with your personal life.

3. You haven't considered mobile users. Considering that many people browse the web through their mobile devices, you need to ensure your website is optimized for these smaller screens. Your site won't function correctly otherwise, and your visitors are going to get frustrated. There is some advice at to help you with the process.

4. Your website is ugly. Good web design is important, as we have already alluded to in the first point on this list. So, if your website is ugly to look at - poor choices in colors and fonts, badly laid out text, low-resolution photographs - then you are undermining the possibly fantastic product or service you are offering behind your ugly web design. A makeover may be needed, with the tips given here, to point you in the right direction.

5. There are spelling and grammatical errors. Your web design might be impeccable, but if your text is littered with spelling and grammatical errors, then you are going to undermine the hard work you have put in around the rest of your website. Proofreading is key, so always check and double-check your site before going live, or use the services of Grammarly if your skill with the English language lets you down a little. You might only irritate your site visitors, otherwise!

Does your website undermine your business? It might, especially if any of the above is true. Consider the points we have raised, have a long hard look at the website you have at your disposal, and make any changes necessary for the betterment of your business.

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