ASUS Zenfone 3 family, ZenBook 3 and Transformer 3 Series finally unveiled

The long wait is over! The All-New ASUS ZenFone 3 Family together with the premium ZenBook 3 and the versatile Transformer 3 Series has finally arrived in the Philippines. I was present during the official Philippine launch at the Sofitel Philippine Plaza and was one with the many excited fans who eagerly waited despite the heavy rains.

ASUS Global CEO Jerry Shen led the unveiling of the ZenFone 3 Deluxe, Zenfone 3 Ultra, Zenfone 3, ZenFone 3 Max and ZenFone 3 Laser in the Philippines while ASUS Philippines Systems Group Country Manager, George Su unveiled the all-new ASUS ZenBook 3 notebook and as well as the ASUS Transformer 3 and ASUS Transformer 3 Pro 2-in-1 PCs.

The top-of-the-range ZenFone 3 Deluxe is the ultimate expression of the ASUS smartphone technology, with an invisible antenna design that combines premium aesthetics with exceptional performance.

The ZenFone 3 Ultra is a smartphone for multimedia lovers featuring TV-grade image processing to deliver an incredible viewing experience.

The ZenFone 3 is beautifully-designed all-round smartphone with scratch-resistant Corning® Gorilla® Glass with 2.5D contoured edges.

These three premium smartphones are endorsed by no other than photographer/videographer Jason Magbanua, cosplay goddess Alodia Gosengfiao, and dancer and Mr. Super Selfie Gab Valenciano.

A photo posted by Mauie Flores (@the24hourmommy) on

Meanwhile, the ZenFone 3 Laser features a 13MP camera with a Sony IMX214 sensor and color correction with an ultra-fast 0.03-second laser auto-focus, and is ideal for photography enthusiasts

Lastly, the ZenFone 3 Max features a large capacity 4100mAh battery that gives users up to 30 days of standby time, and can also be used as a power bank to charge other devices.

As for the laptops, the ZenBook 3 and the Transformer 3 Pro are the ones presented during the launch. The ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel® Core™ i7 processor.

The Transformer 3 Pro is the world’s most versatile PC that delivers extreme performance, whereas Transformer 3 redefines 2-in-1 PC computing with ultimate mobility. Both feature unrivaled expandability, with a range of accessories that includes the ASUS Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and ASUS Pen.

The newly launched ASUS products will be available in ASUS Concept Stores and Kioks, and authorized dealers nationwide. For more product specifications and updates, you may visit or follow @ASUSph on Facebook, Twitter, and Instagram.

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