kids' clothing and fashion

Kids Wear The Latest Tokyo Trends With Swag Junior

7:24 PM

I remember a time, back when I was around 10 years old, my mom and I had a huge argument about what I should wear to church. She insisted I wear a dress, one with laces and  big ribbons, because that's what girls should wear she said. I wanted to wear a denim jacket and jeans terno, and sneakers. I thought it was the coolest thing to wear because Tiffany was wearing it in her MTV. For the benefit of the millennials, Tiffany was a teen icon of the 80s. Now you can guess how old I am, LOL! So what did I wear to church that day? Of course, the dress with the laces and big ribbons. But only after a good spanking and a bucket full of tears!

That was almost 3 decades ago. Today, there will be no more need to argue about what to wear because kids and their parents will definitely agree on Swag Junior's collection.


Swag Junior is designed to a contemporary yet comfortable alternative to typical children’s fashion. Kids are empowered to be confident in expressing themselves through clothing. Moms and dads need not worry because Swag Junior's collection is not your typical children's' clothes - their pieces are guaranteed to be trendy and swag, inspired by one of the world's most distinct fashion meccas, Japan.


I actually liked the Swag Junior pieces that were on display during the media launch. Everything spelled C-O-O-L!Think bomber jackets, graphic tees, jumpers, ripped denim, and more. With Swag Junior, moms and kids can count on both quality and comfort, because each piece is tailored using top of the line machines and the best fabrics. This means kids get to display their personal style while still being comfy which is what's important for us moms.



Here's Nathan Prats, celebrity mom Camille Prats' unico hijo, modeling for Swag Junior. How I wish Rap was still a tween so I could dress him up with Swag Junior outfits.


And syempre, hindi magpapahuli ang aking my pretty inaanaks (na mana sa ninang!) Lana and Sam, who also looked so cool and swag in their Swag Junior outfits.



A photo posted by Iris Camille Acosta (@pinayads) on

Swag Junior Boys (Ages 5 to 12) can be found at the following The SM Store branches: Megamall, San Lazaro, Bicutan, Iloilo, Cebu, Las Piñas, Harrison, Lucena, and Southmall. Swag Junior Girls (Ages 5-12) can be found at Bicutan, Iloilo, Lucena, Harrison, Bacolod, Las Pinas, Southmall. And Swag Junior Infants/Toddlers (Ages 1 to 4) can be found at Bacoor, Cebu SRP, Megamall, Makati, North Edsa, Pampanga and Tarlac.

For more information on Swag Junior, LIKE Swag Junior on Facebook and FOLLOW @swagjuniorph on Instagram.

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