arts and crafts

Make Your Packaging Unique to Help Your Small Business Stand Out

10:26 AM

When you’re running a small business it can be tough to stay afloat on a day to day basis. Chances are you worry about what would happen if a few things went wrong at once on a regular basis. You’ve also got a lot of competition if you’re like most small business owners.

However, what you can do to help your business grow is to make it stand out from the rest of the pack – especially the other small businesses that do what you do. Use this guide to help you learn more about how your packaging can make your products and your company stand out from everybody else’s.

Be Colorful

The packaging that your business uses says a lot about the product inside, and to a lesser extent, about the company that makes the product. Whether you realize it or not, people are going to begin judging your product as soon as they see the packaging. It’s just human nature, especially when it comes to retail products in a crowded market.

If you want to stand out from everybody else, one of the best things that you can do is to make your package a lot more colorful. A solid bright color is a good idea for simple designs and that style of packaging will keep your printing costs down. Mixed colors like stripes can also help customers recognize your product.

Try Hand Packaging

Retail stores that use gift bags and other packaging materials for customer purchases can benefit from hand packaging more than any other type of business. That’s because your packaging is part of the retail experience even if customers don’t realize that in a conscious way.

Consider hand stamping or writing on bags. Minimal designs don’t take more than a few seconds per bag.

Use Custom Tape

If your company is packing products to send to customers after they buy them over the phone or internet, you might want to consider custom packing tape. You’ll be able to brand your boxes with your name, or use a colorful tape that makes your company stand out.

Custom tape might not seem like a big deal, but believe it or not your customers really will notice. You need any edge you can get over the other businesses in your field and custom packaging tape can help provide a little boost.


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