SM Babies launched with "Special Moments" photo exhibit

6:29 PM

SM Department Store finally launches its very own baby apparel line, SM Babies. The new line of apparel caters specifically to babies up to two years old. To celebrate the launch, SM Department Store put together a photo exhibit called "Special Moments" at the Manila Peninsula Conservatory.

Andi Eigenmann's little lass, Elle, wearing an SM Babies party dress.

Shot by Pilar Tuason, 14 lovely moms and their little ones modeled SM Babies clothing which were highlighted in four different categories: bedtime, playtime, baptismal, and party time. Among the mom and baby tandems featured in the exhibit are actress Andi Eigenmann and baby Elle, and radio DJ Delamar Arias and baby Cooper.

Delamar Arias' baby Cooper wearing SM Babies bedtime clothing.

“Whether it's putting a baby to sleep or getting dressed up for a party, it's those everyday moments that usually make for the fondest memories,” shares Jo Dy Juanco, Vice President of SM Kids' Fashion. “We want to capture the tenderness of those moments, which is exactly what everyone will see when they look at the photographs.”

SM Babies is available in all SM Department Stores nationwide. Like on Facebook.

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